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How can you get people to see your stuff

Continuing with my experiment on making 10k from digital products, I need to find a way to get my product (or rather my offer, we’ll discuss this later) in front of a number of people.

There are a few ways to do that:

• Outreach: you send messages or emails to people to tell them that you’ve made something super useful for them.

• Content creation: write about it, make videos or podcasts to bring people to your world

• SEO: you use search engines (Google, YouTube…) to bring people to your content

• Paid ads: you pay to show some content to many people in the hope they will click and maybe buy

• Influencer marketing & Sponsorship: you make a deal with an influencer (can be a small one) to show your product to their audience. Could be in a newsletter or a video.

• Word of mouth: the best but requires a really good product and still reaching out to people unless you already have an audience or a strong network

My plan for this experiment is to use SEO and content creation.

Then the question is what platforms?

After some thought, I will go omnichannel as marketers say, meaning I’ll create content on most platforms: X, Threads, LinkedIn, YouTube…

I’m still figuring out how to do it in detail, but I will probably follow this workflow:

1. Long-form: YouTube and my blog/Medium (same content but different format, cf Dan Koe for a good example of how this work)

2. Medium form: LinkedIn, Medium

3. Short-form: X mainly because I’ve more experience with it and a ton of resources.

Why do I start with long-form and those platforms?

Because they are evergreen and work with SEO, so if I can answer the questions people have, they will keep coming to my content organically without having to write 10 tweets a day plus 200 comments. All this to go to limbo in the next 24h.

YouTube is long-term.

I still get regular subscribers on a channel I paused 3 years ago. That’s how powerful it is.

But here’s another reason: consistency. Not in the posting frequency, but in the content itself.

If you start with long form, you have an overview of the topic that you can then cut into smaller pieces. But all those pieces will be connected. I find it harder to do it the other way around.

Better, I want to start with a short book.

I already wrote 2-3 on the topic of freelancing and got a few people interested.

For each chapter of the book, I can create a blog post, then a series of tweets. Same in a video format.

And maybe I’ll get bored from social media and stay on long-form only (YouTube doesn’t count as social media for me even if it can help you build nice communities).

Now I’m off working on my content system and implementing it in Notion to make it easier to execute.

With Love,

Frank